Luis V. Casaló

Influencers on Instagram: Antecedents and consequences of opinion leadership

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez · Journal of Business Research · 2018 · 1.2K citations · Full text

Social Sciences, Marketing, Social Psychology +17

Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers

Daniel Belanche, Luis V. Casaló, Carlos Flavián · Industrial Management & Data Systems · 2019 · 783 citations

Business, Finance, Marketing +17

Service robot implementation: a theoretical framework and research agenda

Daniel Belanche, Luis V. Casaló, Carlos Flavián et al. · Service Industries Journal · 2019 · 658 citations · Full text

Business, Marketing, Marketing Management +15

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Daniel Belanche, Luis V. Casaló, Marta Flavián et al. · Journal of Business Research · 2021 · 604 citations · Full text

Social Sciences, Communication, Marketing +14

The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

Luis V. Casaló, Carlos Flavián, Miguel Guinalíu · International Journal of Bank Marketing · 2008 · 478 citations

Business, Information Systems, Management Information Systems +17