Sergio Ibáñez‐Sánchez

Author

Universidad de Zaragoza ORCID

Also Known As

Carlos Flavián, Sergio Ibanez-Sanchez, Sergio Ibáñez-Sánchez, Sergio Ibáñez‐Sánchez

Publications

5.3K

Citations

H-Index

Concepts

All Affiliations

Universidad de Zaragoza

About

Sergio Ibáñez‐Sánchez is an author at Universidad de Zaragoza specializing in communication, user experience, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	805
2	Arts	5	5	808
3	Engineering	4	4	503
4	Behavioral Sciences	3	3	477
5	Business	2	2	338

Sergio Ibáñez‐Sánchez

Publications

5.2K

Citations

H-Index

Page 1

	Year	Citations
The impact of virtual, augmented and mixed reality technologies on the customer experience Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús Journal of Business Research	2018	1.3K
Influencers on Instagram: Antecedents and consequences of opinion leadership Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez Journal of Business Research	2018	1.2K
Understanding influencer marketing: The role of congruence between influencers, products and consumers Daniel Belanche, Luis V. Casaló, Marta Flavián, Journal of Business Research	2021	544
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús Journal of Hospitality Marketing & Management Sensory ExperiencesTechnological EmbodimentCommunicationComputer-mediated RealityVirtual Human	2020	255
Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer Daniel Belanche, Luis V. Casaló, Marta Flavián, Journal of Retailing and Consumer Services	2021	253
Be creative, my friend! Engaging users on Instagram by promoting positive emotions Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez Journal of Business Research	2020	218
The influence of scent on virtual reality experiences: The role of aroma-content congruence Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús Journal of Business Research EngineeringSensory ExperiencesCommunicationVirtual RealityImmersive Experiences	2020	205
Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús Journal of Travel & Tourism Marketing	2019	183
Antecedents of consumer intention to follow and recommend an Instagram account Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez Online Information Review Customer SatisfactionDigital MarketingConsumer MotivationConsumer StudyConsumer Research	2017	182
Enhancing the customer experience with virtual and augmented reality: The impact of content and device type Carlos Orús, Sergio Ibáñez‐Sánchez, Carlos Flavián International Journal of Hospitality Management	2021	161

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