Sergio Ibáñez‐Sánchez

The impact of virtual, augmented and mixed reality technologies on the customer experience

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Business Research · 2018 · 1.3K citations · Full text

Influencers on Instagram: Antecedents and consequences of opinion leadership

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez · Journal of Business Research · 2018 · 1.2K citations · Full text

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Daniel Belanche, Luis V. Casaló, Marta Flavián et al. · Journal of Business Research · 2021 · 544 citations · Full text

Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Hospitality Marketing & Management · 2020 · 255 citations · Full text

Sensory Experiences, Technological Embodiment, Communication +21

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Daniel Belanche, Luis V. Casaló, Marta Flavián et al. · Journal of Retailing and Consumer Services · 2021 · 253 citations · Full text