Concepedia

Carlos Orús

CO

30

Publications

4.9K

Citations

24

H-Index

2008

Active since

Affiliations

Universidad de Zaragoza(Current)

Carlos Orús is an author at Universidad de Zaragoza specializing in user experience, interactive marketing, and marketing.

Top concepts

User ExperienceMarketingInteractive MarketingManagementCommunicationConsumer ResearchConsumer BehaviorDigital MarketingCustomer SatisfactionBusiness

Publications per year

2008–2024

30

Publications

30

The impact of virtual, augmented and mixed reality technologies on the customer experience

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Business Research · 2018 · 1.3K citations · Full text

Impulse buying behaviour: an online-offline comparative and the impact of social media

Laura Aragoncillo, Carlos Orús · Spanish Journal of Marketing - ESIC · 2018 · 310 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch

Carlos Flavián, Raquel Gurrea, Carlos Orús · Journal of Consumer Behaviour · 2016 · 265 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22

The effects of learner-generated videos for YouTube on learning outcomes and satisfaction

Carlos Orús, María José Barlés Arizón, Daniel Belanche et al. · Computers & Education · 2016 · 262 citations

E-learning, Performance Studies, Learning Sciences +9

Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Hospitality Marketing & Management · 2020 · 255 citations · Full text

Sensory Experiences, Technological Embodiment, Communication +21

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