Concepedia

Carlos Orús

CO

Statistics

Publications

30

Citations

5.1K

H-Index

25

Active since

2008

Affiliations

Universidad de Zaragoza(Current)

Carlos Orús is an author at Universidad de Zaragoza specializing in marketing, online consumer behavior, and business.

Publications per year

2008–2024

30

Publications

30

The impact of virtual, augmented and mixed reality technologies on the customer experience

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Business Research · 2018 · 1.4K citations · Full text

Arts, Marketing, Human-computer Interaction +14

Impulse buying behaviour: an online-offline comparative and the impact of social media

Laura Aragoncillo, Carlos Orús · Spanish Journal of Marketing - ESIC · 2018 · 315 citations · Full text

Business, Marketing, Marketing Management +17

Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch

Carlos Flavián, Raquel Gurrea, Carlos Orús · Journal of Consumer Behaviour · 2016 · 270 citations

Business, Marketing Management, Retail Management +17

The effects of learner-generated videos for YouTube on learning outcomes and satisfaction

Carlos Orús, María José Barlés Arizón, Daniel Belanche et al. · Computers & Education · 2016 · 267 citations

Education, Educational Technology, Instruction +12

Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús · Journal of Hospitality Marketing & Management · 2020 · 266 citations · Full text

Management, Hospitality Management, Tourism Management +12

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