Raquel Gurrea - Concepedia

Author

Raquel Gurrea

Universidad de Zaragoza ORCID

Also Known As

R. Gurrea, Raquel Gurrea

Publications

Citations

H-Index

100

Concepts

All Affiliations

Universidad de Zaragoza

About

Raquel Gurrea is an author at Universidad de Zaragoza specializing in marketing, interactive marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	8	8	378
2	Business	4	4	2K
3	Engineering	4	4	129
4	Health Sciences	3	3	167
5	Education	2	2	286

Raquel Gurrea

Publications

3.9K

Citations

H-Index

Page 1

	Year	Citations
The role played by perceived usability, satisfaction and consumer trust on website loyalty Carlos Flavián, Miguel Guinalíu, Raquel Gurrea Information & Management Customer SatisfactionOnline Customer BehaviorService QualityDigital MarketingInteractive Marketing	2005	1.7K
Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch Carlos Flavián, Raquel Gurrea, Carlos Orús Journal of Consumer Behaviour Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Research	2016	265
The effects of learner-generated videos for YouTube on learning outcomes and satisfaction Carlos Orús, María José Barlés Arizón, Daniel Belanche, Computers & Education E-learningPerformance StudiesLearning SciencesLearner-generated VideosUser Experience	2016	262
Combining channels to make smart purchases: The role of webrooming and showrooming Carlos Flavián, Raquel Gurrea, Carlos Orús Journal of Retailing and Consumer Services	2019	254
Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction Carlos Flavián, Raquel Gurrea, Carlos Orús Journal of Interactive Marketing	2019	152
Using augmented reality to reduce cognitive dissonance and increase purchase intention Sergio Barta, Raquel Gurrea, Carlos Flavián Computers in Human Behavior	2022	147
Web design: a key factor for the website success Carlos Flavián, Raquel Gurrea, Carlos Orús Journal of Systems and Information Technology Digital MarketingE-commerceConsumer ResearchOnline Customer BehaviorBuying Behavior	2009	128
The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience Carlos Flavián, Miguel Guinalíu, Raquel Gurrea Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionUser PerceptionService ResearchInteractive Marketing	2006	122
The influence of online product presentation videos on persuasion and purchase channel preference: The role of imagery fluency and need for touch Carlos Flavián, Raquel Gurrea, Carlos Orús Telematics and Informatics Online Customer BehaviorAdvertisingImagery FluencyInteractive MarketingManagement	2017	109
Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention Carlos Orús, Raquel Gurrea, Carlos Flavián Electronic Commerce Research MarketingImagery FluencyProduct ExperienceInteractive MarketingManagement	2016	87

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