Concepedia

Sergio Barta

SB

13

Publications

1.7K

Citations

13

H-Index

2021

Active since

Affiliations

Universidad de Zaragoza(Current)

Sergio Barta is an author at Universidad de Zaragoza specializing in marketing, management, and interactive marketing.

ORCID

Top concepts

Publications per year

2021–2024

13

Publications

13

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang et al. · Psychology and Marketing · 2022 · 773 citations · Full text

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Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Sergio Barta, Daniel Belanche, Ana Fernández et al. · Journal of Retailing and Consumer Services · 2022 · 298 citations · Full text

Using augmented reality to reduce cognitive dissonance and increase purchase intention

Sergio Barta, Raquel Gurrea, Carlos Flavián · Computers in Human Behavior · 2022 · 147 citations · Full text

Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse

Sergio Barta, Raquel Gurrea, Carlos Flavián · Electronic Markets · 2023 · 75 citations · Full text

The dark side of the metaverse: The role of gamification in event virtualization

Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús et al. · International Journal of Information Management · 2023 · 67 citations · Full text

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