Sergio Barta - Concepedia

Author

Sergio Barta

Universidad de Zaragoza ORCID

Also Known As

Sergio Barta

Publications

1.7K

Citations

H-Index

Concepts

All Affiliations

Universidad de Zaragoza

About

Sergio Barta is an author at Universidad de Zaragoza specializing in marketing, management, and interactive marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	5	5	975
2	Engineering	4	4	183
3	Arts	2	2	799
4	Business	1	1	35
5	Social Sciences	1	1	45

Sergio Barta

Publications

1.7K

Citations

H-Index

Page 1

	Year	Citations
Metaverse marketing: How the metaverse will shape the future of consumer research and practice Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, Psychology and Marketing Entertainment MarketingDigital MarketingInitial HypeConsumer StudyConsumer Research	2022	773
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience Sergio Barta, Daniel Belanche, Ana Fernández, Journal of Retailing and Consumer Services	2022	298
Using augmented reality to reduce cognitive dissonance and increase purchase intention Sergio Barta, Raquel Gurrea, Carlos Flavián Computers in Human Behavior	2022	147
Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse Sergio Barta, Raquel Gurrea, Carlos Flavián Electronic Markets	2023	75
The dark side of the metaverse: The role of gamification in event virtualization Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús, International Journal of Information Management EngineeringMetaverseCultural TourismCommunicationMetaverse Experiences	2023	67
Managing consumer experience and online flow: Differences in handheld devices vs PCs Sergio Barta, Carlos Flavián, Raquel Gurrea Technology in Society EngineeringMobile InteractionConsumer ResearchCommunicationOnline Customer Behavior	2021	55
Consequences of consumer regret with online shopping Sergio Barta, Raquel Gurrea, Carlos Flavián Journal of Retailing and Consumer Services	2023	47
The role of flow consciousness in consumer regret Sergio Barta, Raquel Gurrea, Carlos Flavián Internet Research Consumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer StudyConsumer Research	2021	45
How implementing the UN sustainable development goals affects customers’ perceptions and loyalty Sergio Barta, Daniel Belanche, Marta Flavián, Journal of Environmental Management	2023	41
Avatar creation in the metaverse: A focus on event expectations Sergio Barta, Sergio Ibáñez‐Sánchez, Carlos Orús, Computers in Human Behavior	2024	38

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