Concepedia

Laura Aragoncillo

LA

1

Publications

310

Citations

1

H-Index

2018

Active since

Affiliations

Universidad de Zaragoza(Current)

Laura Aragoncillo is an author at Universidad de Zaragoza specializing in management, behavioral decision making, and consumer research.

Top concepts

BusinessMarketingManagementSocial MediaConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsCustomer SatisfactionInteractive Marketing

Publications per year

2018–2018

1

Publications

1

Impulse buying behaviour: an online-offline comparative and the impact of social media

Laura Aragoncillo, Carlos Orús · Spanish Journal of Marketing - ESIC · 2018 · 310 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

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