Marta Flavián

Understanding influencer marketing: The role of congruence between influencers, products and consumers

Daniel Belanche, Luis V. Casaló, Marta Flavián et al. · Journal of Business Research · 2021 · 604 citations · Full text

Social Sciences, Communication, Marketing +14

Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

Sergio Barta, Daniel Belanche, Ana Fernández et al. · Journal of Retailing and Consumer Services · 2022 · 328 citations · Full text

Social Sciences, Communication, Marketing +14

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Daniel Belanche, Luis V. Casaló, Marta Flavián et al. · Journal of Retailing and Consumer Services · 2021 · 288 citations · Full text

Social Sciences, Communication, Marketing +15

Attitudes toward service robots: analyses of explicit and implicit attitudes based on anthropomorphism and construal level theory

Khaoula Akdim, Daniel Belanche, Marta Flavián · International Journal of Contemporary Hospitality Management · 2021 · 183 citations · Full text

Social Sciences, Psychology, Social Psychology +9

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

Daniel Belanche, Marta Flavián, Alfredo Pérez-Rueda · Sustainability · 2020 · 181 citations · Full text

Business, Marketing, Consumer Behavior +14