Concepedia

Alfredo Pérez-Rueda

AP

10

Publications

1.4K

Citations

10

H-Index

2015

Active since

Affiliations

Universidad de Zaragoza(Current)

Alfredo Pérez-Rueda is an author at Universidad de Zaragoza specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchAdvertisingCommunicationConsumer BehaviorDigital MarketingMarketing CommunicationArts

Publications per year

2015–2022

10

Publications

10

Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness

Carlos Flavián, Alfredo Pérez-Rueda, Daniel Belanche et al. · Journal of service management · 2021 · 357 citations · Full text

Artificial Intelligence, Customer Satisfaction, Business Intelligence +19

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda · Journal of Interactive Marketing · 2016 · 290 citations

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

Daniel Belanche, Marta Flavián, Alfredo Pérez-Rueda · Sustainability · 2020 · 172 citations · Full text

Digital Marketing, Consumer Study, Mobile Apps Use +26

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

Daniel Belanche, Isabel Cenjor, Alfredo Pérez-Rueda · Spanish Journal of Marketing - ESIC · 2019 · 158 citations · Full text

Social Media Users, Advertising Effectiveness Analysis, Digital Marketing +17

Determinants of multi-service smartcard success for smart cities development: A study based on citizens’ privacy and security perceptions

Daniel Belanche, Luis V. Casaló, Alfredo Pérez-Rueda · Government Information Quarterly · 2015 · 110 citations

Public Policy, Smart City, Education +7

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