45
Publications
4.7K
Citations
34
H-Index
1998
Active since
Jyh‐Shen Chiou is an author at National Chengchi University specializing in marketing, management, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingSocial InfluenceDigital MarketingCommunication
Publications per year
1998–2023
45
45
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1–5 of 45