Concepedia

Chien-yi Huang

CH

3

Publications

338

Citations

3

H-Index

2005

Active since

Affiliations

National Chengchi University(Current)

National Taipei University of Nursing and Health Science

Chien-yi Huang is an author at National Chengchi University specializing in marketing, consumer research, and social influence.

Top concepts

Publications per year

2005–2011

3

Publications

3

The Antecedents of Music Piracy Attitudes and Intentions

Jyh‐Shen Chiou, Chien-Yi Huang, Hsin-hui Lee · Journal of Business Ethics · 2005 · 272 citations

, , +7

Antecedents of Taiwanese Adolescents' Purchase Intention Toward the Merchandise of a Celebrity: The Moderating Effect of Celebrity Adoration

Jyh‐Shen Chiou, Chien-Yi Huang, Min-chieh Chuang · The Journal of Social Psychology · 2005 · 52 citations

, , +22

The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in the United States and Taiwan

Jyh‐Shen Chiou, Hsiao-I Cheng, Chien-Yi Huang · Ethics & Behavior · 2011 · 14 citations

, , +21

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