Concepedia

Min-chieh Chuang

MC

2

Publications

79

Citations

2

H-Index

2005

Active since

Affiliations

National Chengchi University(Current)

Min-chieh Chuang is an author at National Chengchi University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchPsychologyAdvertisingBrand AwarenessSocial SciencesSocial Influence

Publications per year

2005–2009

2

Publications

2

Antecedents of Taiwanese Adolescents' Purchase Intention Toward the Merchandise of a Celebrity: The Moderating Effect of Celebrity Adoration

Jyh‐Shen Chiou, Chien-Yi Huang, Min-chieh Chuang · The Journal of Social Psychology · 2005 · 52 citations

Customer Satisfaction, Behavioral Decision Making, Celebrity Adoration +22

Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects

Jyh‐Shen Chiou, Lei‐Yu Wu, Min-chieh Chuang · Journal of Business Research · 2009 · 27 citations

Channel Push, Consumer Motivation, Retailer Loyalty +8

Rows per page

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