Srini S. Srinivasan - Concepedia

Concepedia

Author

Srini S. Srinivasan

Drexel University

Also Known As

Srini S Srinivasan, Srini S. Srinivasan

18

Publications

6.2K

Citations

15

H-Index

73

Concepts

All Affiliations

Drexel University Temple University

SS

About

Srini S. Srinivasan is an author at Drexel University specializing in business, marketing, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	13	6.1K
2	Management	12	12	6.1K
3	Arts	1	1	51
4	Engineering	1	1	15
5	Health Sciences	1	1	116

Srini S. Srinivasan

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15

Publications

6.2K

Citations

15

H-Index

	Year	Citations
Customer loyalty in e-commerce: an exploration of its antecedents and consequences Srini S. Srinivasan, Kishore Ponnavolu Journal of Retailing Customer ExperienceCustomer SatisfactionOnline Customer BehaviorInteractive MarketingManagement	2002	2.3K
E‐satisfaction and e‐loyalty: A contingency framework Srini S. Srinivasan Psychology and Marketing Customer SatisfactionOnline Customer BehaviorConvenience MotivationDigital MarketingInteractive Marketing	2003	2.3K
Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities Masaaki Kotabe, Srini S. Srinivasan, Preet S. Aulakh Journal of International Business Studies International ManagementInternational Business StrategyFirm PerformanceInternational BusinessMarketing Capabilities	2002	617
The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries Patrick D. Lynch, Robert J. Kent, Srini S. Srinivasan Journal of Advertising Research Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchOnline Customer Behavior	2001	347
Evaluation of search, experience and credence attributes: role of brand name and product trial Srini S. Srinivasan, Brian D. Till Journal of Product & Brand Management Customer SatisfactionProduct TrialConsumer ResearchBrand StrategyBrand Loyalty	2002	116
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava Journal of Marketing Research Marketing AnalyticsConsumer UncertaintyBehavioral Decision MakingConsumer ResearchCoupon Proneness	1997	111
Advertising Intensity and R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance Trina Larsen Andras, Srini S. Srinivasan International journal of business and economics Firm PerformanceTargeted AdvertisingConsumer ResearchD IntensityFirm Profit Margins	2003	90
Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava Journal of Marketing Research	1997	58
Concepts and strategy guidelines for designing value enhancing sales promotions Srini S. Srinivasan Journal of Product & Brand Management Marketing AnalyticsCustomer SatisfactionConsumer ResearchManagementProfessional Selling	1998	55
Information Asymmetry Between Salesperson and Supervisor: Postulates from Agency and Social Exchange Theories Sridhar N. Ramaswami, Srini S. Srinivasan, Stephen A. Gorton Journal of Personal Selling and Sales Management Social InfluenceHuman Resource ManagementOrganizational BehaviorPerformance ManagementEmployee Attitude	1997	51

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