Concepedia
Statistics
Publications
19
Citations
2.9K
H-Index
18
Active since
1990
Affiliations
University of Delaware(Current)
University of Cincinnati
Drexel University
University of Illinois Urbana-Champaign
University of Pennsylvania
Robert J. Kent is an author at University of Delaware specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchAdvertisingInteractive MarketingBusinessCommunicationMarketing CommunicationArtsConsumer Behavior
Publications per year
1990–2013
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Robert J. Kent, Chris T. Allen · Journal of Marketing · 1994 · 755 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +17
The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries
Patrick D. Lynch, Robert J. Kent, Srini S. Srinivasan · Journal of Advertising Research · 2001 · 347 citations
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +24
An Anchoring and Adjustment Model of Purchase Quantity Decisions
Brian Wansink, Robert J. Kent, Stephen J. Hoch · Journal of Marketing Research · 1998 · 342 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22
The influence of music on consumers' temporal perceptions: Does time fly when you're having fun?
James J. Kellaris, Robert J. Kent · Journal of Consumer Psychology · 1992 · 311 citations
Robert J. Kent, Chris T. Allen · Journal of Marketing · 1994 · 283 citations
Marketing, New Product Information, Interactive Marketing +14
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