Concepedia
Statistics
Publications
34
Citations
4.4K
H-Index
25
Active since
1980
Affiliations
University of Cincinnati(Current)
College of Business Administration
University of Florida
University of Delaware
Bowling Green State University
Chris T. Allen is an author at University of Cincinnati specializing in consumer research, management, and marketing.
Top concepts
MarketingConsumer ResearchManagementAdvertisingPsychologySocial SciencesConsumer BehaviorMarketing CommunicationBehavioral ScienceBehavioral Decision Making
Publications per year
1980–2022
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Robert J. Kent, Chris T. Allen · Journal of Marketing · 1994 · 755 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +17
How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment
Susan Schultz Kleine, Robert E. Kleine, Chris T. Allen · Journal of Consumer Research · 1995 · 734 citations
Social Psychology, Personhood, Social Sciences +17
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
Chris T. Allen, Karen A. Machleit, Susan Schultz Kleine · Journal of Consumer Research · 1992 · 351 citations
Robert J. Kent, Chris T. Allen · Journal of Marketing · 1994 · 283 citations
Marketing, New Product Information, Interactive Marketing +14
Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”
Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible · Journal of Marketing Research · 1988 · 225 citations
Measurement Theory, Behavioral Decision Making, Measurement +28
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