Concepedia

Jacquelyn L. Twible

JL

Statistics

Publications

3

Citations

405

H-Index

3

Active since

1988

Affiliations

University of South Florida(Current)

Jacquelyn L. Twible is an author at University of South Florida specializing in education, management, and marketing.

Top concepts

Publications per year

1988–1989

3

Publications

3

Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing “Sets”

Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible · Journal of Marketing Research · 1988 · 225 citations

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Attitude toward the Ad: An Assessment of Diverse Measurement Indices under Different Processing "Sets"

Thomas J. Madden, Chris T. Allen, Jacquelyn L. Twible · Journal of Marketing Research · 1988 · 118 citations

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

David J. Ortinau, Alan J. Bush, Robert P. Bush et al. · Journal of Marketing Education · 1989 · 62 citations

, , +15

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