Concepedia

Alan J. Bush

AJ

55

Publications

3.3K

Citations

28

H-Index

1983

Active since

Affiliations

University of Memphis(Current)

University of Mississippi

Memorial University of Newfoundland

University of South Florida

Texas A&M University

Alan J. Bush is an author at University of Memphis specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorAdvertisingCustomer SatisfactionMarketing CommunicationMarketing InsightsSales Management

Publications per year

1983–2021

55

Publications

55

Sports Celebrity Influence On The Behavioral Intentions Of Generation Y

Alan J. Bush, Craig A. Martin, Victoria D. Bush · Journal of Advertising Research · 2004 · 447 citations

Digital Marketing, Social Psychology, Social Marketing +30

An Assessment of the Mall Intercept as a Data Collection Method

Alan J. Bush, Joseph F. Hair · Journal of Marketing Research · 1985 · 406 citations

Marketing Analytics, Customer Satisfaction, Engineering +21

Do role models influence teenagers’ purchase intentions and behavior?

Craig A. Martin, Alan J. Bush · Journal of Consumer Marketing · 2000 · 295 citations

Entertainment Marketing, Behavioral Decision Making, Purchase Behavior +22

The Influence of Consumer Socialization Variables on Attitude toward Advertising: A Comparison of African-Americans and Caucasians

Alan J. Bush, Rachel Smith, Craig A. Martin · Journal of Advertising · 1999 · 240 citations

Consumer Study, Targeted Advertising, Consumer Research +18

An Assessment of the Mall Intercept as a Data Collection Method

Alan J. Bush, Joseph F. Hair · Journal of Marketing Research · 1985 · 170 citations

Engineering, Mall Intercept, Data Collection Method +5

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