Concepedia
Statistics
Publications
30
Citations
2.1K
H-Index
22
Active since
1994
Affiliations
University of Mississippi(Current)
University of Memphis
University of Akron
Texas A&M University – Kingsville
Colorado State University
Victoria D. Bush is an author at University of Mississippi specializing in marketing, business, and marketing management.
Publications per year
1994–2022
Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
Alan J. Bush, Craig A. Martin, Victoria D. Bush · Journal of Advertising Research · 2004 · 448 citations
Business, Communication, Marketing +17
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Douglas W. Vorhies, Linda Orr, Victoria D. Bush · Journal of the Academy of Marketing Science · 2010 · 381 citations
Business, Marketing, Marketing Management +16
The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination
Gregory M. Rose, Victoria D. Bush, Lynn R. Kahle · Journal of Advertising · 1998 · 144 citations
Business, Communication, Sociology +13
The asymmetric cage structure of (H2O)7 from a combined spectroscopic and computational study
Jesko Brudermann, Mario Melzer, U. Buck et al. · The Journal of Chemical Physics · 1999 · 122 citations
Natural Sciences, Chemistry, Physics +13
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial
Katharine Howie, Lifeng Yang, Scott J. Vitell et al. · Journal of Business Ethics · 2015 · 106 citations
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