Concepedia

Linda Orr

LO

Statistics

Publications

11

Citations

834

H-Index

11

Active since

1979

Affiliations

University of Akron(Current)

University of Mississippi

University of Memphis

Linda Orr is an author at University of Akron specializing in marketing, history, and historiography.

Publications per year

1979–2010

11

Publications

11

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Douglas W. Vorhies, Linda Orr, Victoria D. Bush · Journal of the Academy of Marketing Science · 2010 · 381 citations

Business, Marketing, Marketing Management +16

Leveraging firm-level marketing capabilities with marketing employee development

Linda Orr, Victoria D. Bush, Douglas W. Vorhies · Journal of Business Research · 2010 · 87 citations

Management, Marketing, Marketing Management +14

A Re-Inquiry of Hofstede’s Cultural Dimensions: A Call for 21st Century Cross-Cultural Research

Linda Orr, WILLIAM J. HAUSER · Marketing Management Journal · 2008 · 82 citations · Full text

Social Sciences, Cultural Studies, Cultural Theory +11

The Clothing of Clio. A Study of the Representation of History in Nineteenth-Century Britain and France.

Linda Orr, Stephen Bann · History and Theory · 1985 · 82 citations

Humanities, History, European History +7

Measuring and exploring symbolic money meanings

Gregory M. Rose, Linda Orr · Psychology and Marketing · 2007 · 76 citations · Full text

Business, Marketing, Marketing Management +10

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