Concepedia

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Douglas W. Vorhies, Linda Orr, Victoria D. Bush

Journal of the Academy of Marketing Science · 2010 · 381 citations · 90 references

Concepts

BusinessMarketingMarketing ManagementBusiness StrategyMarketing StrategyStrategic MarketingCustomer AcquisitionCustomer EngagementCustomer Experience ManagementFirm CapabilitiesStrategic FitValue Creation StrategiesCapabilities-based ViewCapability-based ViewDistinctive CapabilitiesFirm Financial PerformanceFirm PerformanceFirm-specific CapabilitiesMarketing Capabilities