Concepedia

Customer Acquisition

Customer Acquisition is a marketing strategy that distinguishes itself within the broader category of customer management processes by focusing specifically on identifying, engaging, and converting new customers through targeted outreach and value proposition alignment.

218

Publications

22.8K

Citations

466

Authors

269

Institutions

Publications per year

2017–2026

36

Parents

Children

Publications

218

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

, , +15

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

Keith B. Murray · Journal of Marketing · 1991 · 1.3K citations

, , +14

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan · Journal of Marketing · 1998 · 1.3K citations

, , +13

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe · Journal of Marketing · 1998 · 994 citations

, , +6

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas, V. Kumar · Journal of Marketing · 2004 · 761 citations

, , +17

1–5 of 218

Authors

466

  1. DV
    Dirk Van den Poel

    Ghent University, Belgium

    5 publications · 255 citations

    5

    h-index

  2. FB
    Francis Buttle

    Macquarie University, Australia

    4 publications · 371 citations

    4

    h-index

  3. VK
    V. Kumar

    Georgia State University, United States

    4 publications · 2.5K citations

    4

    h-index

  4. CV
    Christophe Van den Bulte

    University of Pennsylvania, United States

    3 publications · 633 citations

    3

    h-index

  5. RA
    Rizal Ahmad

    Curtin University Sarawak, Malaysia

    3 publications · 296 citations

    3

    h-index

1–5 of 466

Institutions

269

  1. University of Pennsylvania

    Philadelphia, United States

    8 h-index

    10 publications

    1.1K citations

  2. London Business School

    London, United Kingdom

    5 h-index

    7 publications

    283 citations

  3. College of Business Administration

    Riga, Latvia

    5 h-index

    5 publications

    2.7K citations

  4. The University of Texas at Austin

    Austin, United States

    4 h-index

    6 publications

    183 citations

  5. University of South Australia

    Adelaide, Australia

    4 h-index

    8 publications

    254 citations

  6. Ghent University

    Ghent, Belgium

    4 h-index

    8 publications

    482 citations

  7. University of Maryland, College Park

    College Park, United States

    4 h-index

    5 publications

    413 citations

  8. Emory University

    Atlanta, United States

    4 h-index

    4 publications

    706 citations

1–8 of 269

Venues

  1. Journal of Marketing

    JM · 20 publications · 7.3K citations

    19

    h-index

  2. Journal of Service Research

    JSR · 8 publications · 2.5K citations

    8

    h-index

  3. Journal of Marketing Research

    8 publications · 1.4K citations

    8

    h-index

  4. Journal of Marketing Management

    MM · 6 publications · 343 citations

    6

    h-index

  5. SSRN Electronic Journal

    Repository · 5 publications · 107 citations

    5

    h-index

1–5