Concepedia
Statistics
Publications
18
Citations
4.6K
H-Index
17
Active since
1985
Affiliations
University of Miami(Current)
California Polytechnic State University
Babson College
Florida Atlantic University
R. Krishnan is an author at University of Miami specializing in marketing, marketing management, and business.
Publications per year
1985–2015
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
Dhruv Grewal, R. Krishnan, Julie Baker et al. · Journal of Retailing · 1998 · 1.4K citations · Full text
Business, Marketing, Marketing Management +14
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
Dhruv Grewal, Kent B. Monroe, R. Krishnan · Journal of Marketing · 1998 · 1.3K citations
Business, Marketing, Marketing Management +13
Sustainability and business-to-business marketing: A framework and implications
Arun Sharma, Gopalkrishnan R. Iyer, Anuj Mehrotra et al. · Industrial Marketing Management · 2009 · 343 citations
Business, Marketing, Marketing Management +12
Consumer effects of environmental impact in product labeling
Norm Borin, Douglas C. Cerf, R. Krishnan · Journal of Consumer Marketing · 2011 · 254 citations
Public Affairs, Environmental Sciences, Marketing +14
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend et al. · Journal of Marketing · 2015 · 243 citations
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