Concepedia

Norm Borin

NB

Statistics

Publications

16

Citations

2.7K

H-Index

14

Active since

1988

Affiliations

California Polytechnic State University(Current)

University of Miami

University of Virginia

Norm Borin is an author at California Polytechnic State University specializing in marketing, business, and marketing strategy.

Publications per year

1988–2017

16

Publications

16

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Dhruv Grewal, R. Krishnan, Julie Baker et al. · Journal of Retailing · 1998 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

Consumer effects of environmental impact in product labeling

Norm Borin, Douglas C. Cerf, R. Krishnan · Journal of Consumer Marketing · 2011 · 254 citations

Public Affairs, Environmental Sciences, Marketing +14

A Model for Determining Retail Product Category Assortment and Shelf Space Allocation

Norm Borin, Paul Farris, James R. Freeland · Decision Sciences · 1994 · 176 citations

Business, Operations Management, Retail Management +17

A Model for Determining Retail Product Category Assortment and Shelf Space Allocation

Norm Borin, Paul Farris, James R. Freeland · Decision Sciences · 1994 · 164 citations

Business, Operations Management, Retail Management +17

Market power and performance: A cross-industry analysis of manufacturers and retailers

Kusum L. Ailawadi, Norm Borin, Paul Farris · Journal of Retailing · 1995 · 141 citations · Full text

Business, Business Economics, Marketing +11

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