Concepedia

Paul Farris

PF

42

Publications

4.3K

Citations

28

H-Index

1975

Active since

Affiliations

University of Virginia(Current)

Harvard University

Dana-Farber/Harvard Cancer Center

University of Florida

California Polytechnic State University

Paul Farris is an author at University of Virginia specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchEconomicsConsumer BehaviorAdvertisingBusiness StrategyAdvertising EffectivenessMarketing Management

Publications per year

1975–2021

42

Publications

42

Marketing metrics: the definitive guide to measuring marketing performance

Paul Farris · Choice Reviews Online · 2010 · 529 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +19

Crafting Integrated Multichannel Retailing Strategies

Paul Farris, John Irvin, Tarun Kushwaha et al. · Journal of Interactive Marketing · 2010 · 444 citations

Multichannel Retailers, Multichannel Retailing, Management +13

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Kusum L. Ailawadi, Paul Farris · Journal of Retailing · 2017 · 388 citations

Engineering, Systems Engineering, Channel Access Method +4

Crafting Integrated Multichannel Retailing Strategies

Zhang Jie, Paul Farris, Tarun Kushwaha et al. · SSRN Electronic Journal · 2009 · 354 citations · Full text

Management, Business, Multichannel Marketing +7

A Model for Determining Retail Product Category Assortment and Shelf Space Allocation

Norm Borin, Paul Farris, James R. Freeland · Decision Sciences · 1994 · 176 citations

Mathematical Programming, Shelf Space Allocation, Consumer Research +20

Rows per page

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