Concepedia

Tarun Kushwaha

TK

2

Publications

492

Citations

2

H-Index

2010

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

Tarun Kushwaha is an author at University of North Carolina at Chapel Hill specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchLogisticsConsumer BehaviorBehavioral ScienceMarketing InsightsMarketing StrategyConsumer Perception

Publications per year

2010–2017

2

Publications

2

Crafting Integrated Multichannel Retailing Strategies

Paul Farris, John Irvin, Tarun Kushwaha et al. · Journal of Interactive Marketing · 2010 · 444 citations

Multichannel Retailers, Multichannel Retailing, Management +13

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

Tarun Kushwaha, Satnam Ubeja, Anindita Chatterjee · Vision The Journal of Business Perspective · 2017 · 48 citations

Exploratory Study, Customer Satisfaction, User Perception +15

Rows per page

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