Concepedia

Tarun Kushwaha

TK

20

Publications

2.1K

Citations

17

H-Index

2007

Active since

Affiliations

University of North Carolina at Chapel Hill(Current)

Flagler College

University of South Carolina

Texas A&M University

George Mason University

Tarun Kushwaha is an author at University of North Carolina at Chapel Hill specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBusiness StrategyEconomicsConsumer BehaviorCustomer SatisfactionInteractive MarketingConsumer Decision Making

Publications per year

2007–2024

20

Publications

20

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar · Journal of Marketing · 2013 · 374 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +21

Crafting Integrated Multichannel Retailing Strategies

Zhang Jie, Paul Farris, Tarun Kushwaha et al. · SSRN Electronic Journal · 2009 · 354 citations · Full text

Management, Business, Multichannel Marketing +7

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 269 citations · Full text

Marketing Analytics, Customer Satisfaction, Research Agenda +13

New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep

Alina Sorescu, Venkatesh Shankar, Tarun Kushwaha · Journal of Marketing Research · 2007 · 239 citations

Firm Performance, Shareholder Value, Preannouncing Firm +20

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, Vijay Kumar · Journal of Marketing · 2014 · 134 citations

Customer Satisfaction, United Arab Emirates, Business Culture +17

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