Tarun Kushwaha - Concepedia

Concepedia

Author

Tarun Kushwaha

University of North Carolina at Chapel Hill ORCID

Also Known As

T. Kushwaha, Tarun Kushwaha

32

Publications

2.1K

Citations

17

H-Index

87

Concepts

All Affiliations

University of North Carolina at Chapel Hill Flagler College University of South Carolina Texas A&M University George Mason University

TK

About

Tarun Kushwaha is an author at University of North Carolina at Chapel Hill specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	17	18	2.1K
2	Management	16	17	2K
3	Accounting	2	2	296
4	Arts	1	1	90
5	Engineering	1	1	21

Tarun Kushwaha

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20

Publications

2.1K

Citations

17

H-Index

	Year	Citations
Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics Tarun Kushwaha, Venkatesh Shankar Journal of Marketing Customer ExperienceCustomer SatisfactionConsumer UncertaintyConsumer StudyConsumer Research	2013	374
Crafting Integrated Multichannel Retailing Strategies Zhang Jie, Paul Farris, Tarun Kushwaha, SSRN Electronic Journal ManagementBusinessMultichannel MarketingMultichannel ManagementLogistics	2009	354
Marketing Agility: The Concept, Antecedents, and a Research Agenda Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Journal of Marketing Marketing AnalyticsCustomer SatisfactionResearch AgendaMarketing AgilityCustomer Experience	2020	269
New Product Preannouncements and Shareholder Value: Don't Make Promises you Can't Keep Alina Sorescu, Venkatesh Shankar, Tarun Kushwaha Journal of Marketing Research Firm PerformanceShareholder ValuePreannouncing FirmProduct ManagementBehavioral Finance	2007	239
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture J. Andrew Petersen, Tarun Kushwaha, Vijay Kumar Journal of Marketing Customer SatisfactionUnited Arab EmiratesBusiness CultureInternational MarketingConsumer Study	2014	134
Field Experiment on the Profit Implications of Merchants’ Discretionary Power to Override Data-Driven Decision-Making Tools Saravanan Kesavan, Tarun Kushwaha Management Science Behavioral Decision MakingField ExperimentDecision AnalysisData-driven InnovationBusiness Analytics	2020	104
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities Koushyar Rajavi, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp Journal of Consumer Research New Product IntroductionBrand StrategyConsumer ResearchCpg CategoriesManagement	2019	90
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp, Management Science Crm OutsourcingFirm PerformanceBusiness IntelligenceShareholder ValueSandra Slaughter	2012	72
Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time Daniel Villanova, Anand V. Bodapati, Nancy M. Puccinelli, Journal of Retailing Customer ExperienceOnline Customer BehaviorRetailer Marketing CommunicationsDigital MarketingInteractive Marketing	2021	68
Omnichannel marketing: Are cross-channel effects symmetric? Venkatesh Shankar, Tarun Kushwaha International Journal of Research in Marketing Omnichannel MarketingManagementBusinessConsumer ResearchMultichannel Marketing	2020	60

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