Kapil R. Tuli

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 1K citations

Management, Operations Management, Supply Chain Management +16

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 629 citations

Management, Operations Management, Supply Chain Management +16

A Theories-in-Use Approach to Building Marketing Theory

Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli et al. · Journal of Marketing · 2019 · 372 citations · Full text

Business, Marketing, Marketing Management +6

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 297 citations · Full text

Business, Marketing, Marketing Management +14

Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility

Kapil R. Tuli, Sundar G. Bharadwaj, Ajay K. Kohli · Journal of Marketing Research · 2010 · 145 citations · Full text

Business, Business Economics, Marketing +13