Concepedia

Kapil R. Tuli

KR

17

Publications

3K

Citations

15

H-Index

2007

Active since

Affiliations

Singapore Management University(Current)

Emory University

University of Georgia

University of North Carolina at Chapel Hill

Tilburg University

Kapil R. Tuli is an author at Singapore Management University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchStrategic ManagementCustomer SatisfactionFinanceBusiness StrategyAccountingBranding

Publications per year

2007–2022

17

Publications

17

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 1K citations

Customer Experience, Customer Satisfaction, Product Bundles +22

Rethinking Customer Solutions: From Product Bundles to Relational Processes

Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj · Journal of Marketing · 2007 · 612 citations

Customer Experience, Customer Satisfaction, Product Bundles +22

A Theories-in-Use Approach to Building Marketing Theory

Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli et al. · Journal of Marketing · 2019 · 353 citations · Full text

Media Marketing, Tiu Approach, Building Marketing Theory +14

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 269 citations · Full text

Marketing Analytics, Customer Satisfaction, Research Agenda +13

Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility

Kapil R. Tuli, Sundar G. Bharadwaj, Ajay K. Kohli · Journal of Marketing Research · 2010 · 142 citations · Full text

Customer Satisfaction, Client-supplier Relationships, Consumer Research +20

Rows per page

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