Concepedia

Kartik Kalaignanam

KK

Statistics

Publications

12

Citations

1.3K

H-Index

12

Active since

2007

Affiliations

University of South Carolina(Current)

Texas A&M University

Flagler College

University of North Carolina at Chapel Hill

Singapore Management University

Kartik Kalaignanam is an author at University of South Carolina specializing in business, marketing management, and marketing.

Publications per year

2007–2021

12

Publications

12

Marketing Agility: The Concept, Antecedents, and a Research Agenda

Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha et al. · Journal of Marketing · 2020 · 297 citations · Full text

Business, Marketing, Marketing Management +14

Product and environmental social performance: Varying effect on firm performance

Satish Jayachandran, Kartik Kalaignanam, Meike Eilert · Strategic Management Journal · 2013 · 288 citations

Management, Strategic Management, Strategy +17

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

Kartik Kalaignanam, Venkatesh Shankar, Rajan Varadarajan · Management Science · 2007 · 248 citations

Management, Strategic Management, Strategy +16

Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

Meike Eilert, Satish Jayachandran, Kartik Kalaignanam et al. · Journal of Marketing · 2017 · 126 citations

Business, Marketing, Marketing Management +11

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Kartik Kalaignanam, Tarun Kushwaha, Jan‐Benedict E.M. Steenkamp et al. · Management Science · 2012 · 73 citations

Management, Management Information Systems, Business Strategy +12

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