Concepedia

Meike Eilert

ME

13

Publications

984

Citations

12

H-Index

2013

Active since

Affiliations

University of Kentucky(Current)

University of Nebraska–Lincoln

University of South Carolina

Wichita State University

Meike Eilert is an author at University of Kentucky specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorEducationSocial ResponsibilityArtsCommunicationSocial Impact

Publications per year

2013–2022

13

Publications

13

Product and environmental social performance: Varying effect on firm performance

Satish Jayachandran, Kartik Kalaignanam, Meike Eilert · Strategic Management Journal · 2013 · 283 citations

Environmental Performance, Firm Performance, Psp Strength +16

The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens

Meike Eilert, Abigail Nappier Cherup · Journal of Public Policy & Marketing · 2020 · 181 citations

Identity Orientation, Education, Corporate Political Activity +22

Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

Meike Eilert, Satish Jayachandran, Kartik Kalaignanam et al. · Journal of Marketing · 2017 · 122 citations

Behavioral Decision Making, Consumer Study, Automobile Industry +18

The role of message specificity in corporate social responsibility communication

Stefanie Robinson, Meike Eilert · Journal of Business Research · 2018 · 74 citations

Strategic Communication, Communication Study, Management +11

Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems

Melissa G. Bublitz, Lan Nguyen Chaplin, Laura A. Peracchio et al. · Journal of Public Policy & Marketing · 2020 · 61 citations

Engineering, Startup Ecosystem, Education +22

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