Stefanie Robinson

Choice of Cause in Cause-Related Marketing

Stefanie Robinson, Caglar Irmak, Satish Jayachandran · Journal of Marketing · 2012 · 333 citations

Business, Marketing, Marketing Management +15

The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption

Caglar Irmak, Beth Vallen, Stefanie Robinson · Journal of Consumer Research · 2011 · 207 citations

Agriculture, Health Behavior, Psychology +16

Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Sangkil Moon, Paul Bergey, Liliana L. Bove et al. · Journal of Business Research · 2016 · 82 citations

Management, Innovation Management, Marketing +17

The role of message specificity in corporate social responsibility communication

Stefanie Robinson, Meike Eilert · Journal of Business Research · 2018 · 78 citations

Social Sciences, Communication, Marketing +14

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

Katie Kelting, Stefanie Robinson, Richard J. Lutz · Journal of Consumer Psychology · 2018 · 42 citations

Public Affairs, Health Promotion, Outcomes Research +9