Concepedia

Stefanie Robinson

SR

Statistics

Publications

7

Citations

792

H-Index

7

Active since

2011

Affiliations

North Carolina State University(Current)

Stefanie Robinson is an author at North Carolina State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorHealthBrandingAdvertisingBrand EquityFood Quality

Publications per year

2011–2018

7

Publications

7

Choice of Cause in Cause-Related Marketing

Stefanie Robinson, Caglar Irmak, Satish Jayachandran · Journal of Marketing · 2012 · 319 citations

Root Cause Analysis, Behavioral Decision Making, Consumer Motivation +24

The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption

Caglar Irmak, Beth Vallen, Stefanie Robinson · Journal of Consumer Research · 2011 · 205 citations

Nutrition, Nutrition Literacy, Identical Food +23

Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption

Sangkil Moon, Paul Bergey, Liliana L. Bove et al. · Journal of Business Research · 2016 · 79 citations

Marketing, Consumer-driven Product Development, Green Marketing +11

The role of message specificity in corporate social responsibility communication

Stefanie Robinson, Meike Eilert · Journal of Business Research · 2018 · 74 citations

Strategic Communication, Communication Study, Management +11

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

Katie Kelting, Stefanie Robinson, Richard J. Lutz · Journal of Consumer Psychology · 2018 · 41 citations

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