Katie Kelting

Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes

Dan Hamilton Rice, Katie Kelting, Richard J. Lutz · Journal of Consumer Psychology · 2011 · 104 citations

Coping repertoire: Integrating a new conceptualization of coping with transactional theory

Adam Duhachek, Katie Kelting · Journal of Consumer Psychology · 2009 · 67 citations

Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio

Katie Kelting, Dan Hamilton Rice · Psychology and Marketing · 2013 · 42 citations · Full text

Can copycat private labels improve the consumer’s shopping experience? A fluency explanation

Katie Kelting, Adam Duhachek, Kimberly A. Whitler · Journal of the Academy of Marketing Science · 2017 · 41 citations

Consumer Decision Making, Consumer Uncertainty, Advertising +14

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

Katie Kelting, Stefanie Robinson, Richard J. Lutz · Journal of Consumer Psychology · 2018 · 41 citations