Statistics
Publications
40
Citations
5.4K
H-Index
32
Active since
2001
Adam Duhachek is an author at Indiana University Bloomington specializing in consumer research, psychology, and marketing.
Publications per year
2001–2024
40
40
Themed flagship brand stores in the new millennium
Robert V. Kozinets, John F. Sherry, Benét DeBerry‐Spence et al. · Journal of Retailing · 2002 · 396 citations
Advancing Alpha: Measuring Reliability With Confidence
Dawn Iacobucci, Adam Duhachek · Journal of Consumer Psychology · 2003 · 373 citations
Ludic Agency and Retail Spectacle
Robert V. Kozinets, John F. Sherry, Diana Storm et al. · Journal of Consumer Research · 2004 · 342 citations
Nutrition, Consumer Research, Population Health Sciences +17
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