Ludic Agency and Retail Spectacle

Abstract

Journal Article Ludic Agency and Retail Spectacle Get access Robert V. Kozinets, Robert V. Kozinets Search for other works by this author on: Oxford Academic PubMed Google Scholar John F. Sherry, Jr., John F. Sherry, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Diana Storm, Diana Storm Search for other works by this author on: Oxford Academic PubMed Google Scholar Adam Duhachek, Adam Duhachek Search for other works by this author on: Oxford Academic PubMed Google Scholar Krittinee Nuttavuthisit, Krittinee Nuttavuthisit Search for other works by this author on: Oxford Academic PubMed Google Scholar Benét DeBerry-Spence Benét DeBerry-Spence Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 658–672, https://doi.org/10.1086/425101 Published: 01 December 2004