Concepedia

A. Fuat Fırat

AF

Statistics

Publications

49

Citations

5.1K

H-Index

28

Active since

1982

Affiliations

The University of Texas Rio Grande Valley(Current)

Arizona State University

University of Rhode Island

University of Southern Denmark

University of California, Irvine

A. Fuat Fırat is an author at The University of Texas Rio Grande Valley specializing in marketing, social sciences, and consumer culture.

Publications per year

1982–2024

49

Publications

49

Liberatory Postmodernism and the Reenchantment of Consumption

A. Fuat Fırat, Alladi Venkatesh · Journal of Consumer Research · 1995 · 1.6K citations

Social Sciences, Cultural Studies, Philosophy +16

Marketing in a postmodern world

A. Fuat Fırat, Nikhilesh Dholakia, Alladi Venkatesh · European Journal of Marketing · 1995 · 555 citations

Business, Marketing, Marketing Management +12

Postmodernity: The age of marketing

A. Fuat Fırat, Alladi Venkatesh · International Journal of Research in Marketing · 1993 · 435 citations

Business, Marketing, Marketing Management +6

From segmentation to fragmentation

A. Fuat Fırat, Clifford J. Shultz · European Journal of Marketing · 1997 · 361 citations

Business, Marketing, Marketing Management +10

Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing

A. Fuat Fırat, Nikhilesh Dholakia · Marketing Theory · 2006 · 333 citations

Business, Information Technology, Marketing +6

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