Nikhilesh Dholakia

Marketing in a postmodern world

A. Fuat Fırat, Nikhilesh Dholakia, Alladi Venkatesh · European Journal of Marketing · 1995 · 555 citations

Business, Marketing, Marketing Management +12

Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing

A. Fuat Fırat, Nikhilesh Dholakia · Marketing Theory · 2006 · 333 citations

Business, Information Technology, Marketing +6

Multichannel retailing: A case study of early experiences

Ruby Roy Dholakia, Miao Zhao, Nikhilesh Dholakia · Journal of Interactive Marketing · 2005 · 225 citations

Business, Marketing, Retail Management +16

Mobility and markets: emerging outlines of m-commerce

Ruby Roy Dholakia, Nikhilesh Dholakia · Journal of Business Research · 2002 · 205 citations · Full text

Business, Business Economics, Economics +10

Philosophical and Radical Thought in Marketing

Richard W. Pollay, A. Fuat Fırat, Nikhilesh Dholakia et al. · Journal of Marketing Research · 1988 · 154 citations

Business, Marketing, Philosophy +4