Concepedia

Nikhilesh Dholakia

ND

Statistics

Publications

65

Citations

3.4K

H-Index

29

Active since

1982

Affiliations

University of Rhode Island(Current)

York University

University of North Carolina at Greensboro

The University of Texas Rio Grande Valley

Nikhilesh Dholakia is an author at University of Rhode Island specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer CultureConsumer BehaviorMarketing InsightsEconomicsCultureCommunication

Publications per year

1982–2024

65

Publications

65

Marketing in a postmodern world

A. Fuat Fırat, Nikhilesh Dholakia, Alladi Venkatesh · European Journal of Marketing · 1995 · 551 citations

Digital Marketing, Brand Strategy, Consumer Research +19

Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing

A. Fuat Fırat, Nikhilesh Dholakia · Marketing Theory · 2006 · 328 citations

Culture, Advertising, Consumer Culture +10

Multichannel retailing: A case study of early experiences

Ruby Roy Dholakia, Miao Zhao, Nikhilesh Dholakia · Journal of Interactive Marketing · 2005 · 225 citations

Mobility and markets: emerging outlines of m-commerce

Ruby Roy Dholakia, Nikhilesh Dholakia · Journal of Business Research · 2002 · 204 citations

Electronic Marketplace, Mobile Marketing, Mobile Commerce +5

Philosophical and Radical Thought in Marketing

Richard W. Pollay, A. Fuat Fırat, Nikhilesh Dholakia et al. · Journal of Marketing Research · 1988 · 154 citations

Marketing, Marketing Theory, Radical Thought

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