Concepedia
Statistics
Publications
38
Citations
5.1K
H-Index
28
Active since
1977
Affiliations
University of Rhode Island(Current)
Roger Williams University
College of Business Administration
Suffolk University
College of New Jersey
Ruby Roy Dholakia is an author at University of Rhode Island specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorDigital MarketingInteractive MarketingBehavioral Decision MakingEconomicsCommunication
Publications per year
1977–2024
Interactivity and vividness effects on social presence and involvement with a web-based advertisement
David Fortin, Ruby Roy Dholakia · Journal of Business Research · 2003 · 632 citations
User Perception, Social Media, Engineering +15
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Brian Sternthal, Ruby Roy Dholakia, Clark Leavitt · Journal of Consumer Research · 1978 · 521 citations
Fake News, Behavioral Decision Making, Persuasive Technology +21
Factors Impacting the Adoption of the Internet among SMEs
Ruby Roy Dholakia, Nir Kshetri · Small Business Economics · 2004 · 460 citations · Full text
Technology Acceptance Model, User Acceptance, Business +4
Going shopping: key determinants of shopping behaviors and motivations
Ruby Roy Dholakia · International Journal of Retail & Distribution Management · 1999 · 389 citations
Behavioral Decision Making, Shopping Context, Consumer Motivation +17
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?
Ruby Roy Dholakia, Brian Sternthal · Journal of Consumer Research · 1977 · 371 citations
Behavioral Decision Making, Persuasive Technology, Social Marketing +17
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