Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

Abstract

Journal Article Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? Get access Ruby Roy Dholakia, Ruby Roy Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Brian Sternthal Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 4, March 1977, Pages 223–232, https://doi.org/10.1086/208671 Published: 01 March 1977