Concepedia

Brian Sternthal

BS

64

Publications

11.9K

Citations

47

H-Index

1970

Active since

Affiliations

Northwestern University(Current)

Kellogg's (Canada)

University of Chicago

Columbia University

Brian Sternthal is an author at Northwestern University specializing in management, consumer research, and marketing.

Top concepts

ManagementConsumer ResearchMarketingSocial SciencesCommunicationPsychologyCognitive ScienceConsumer BehaviorBehavioral Decision MakingPersuasion

Publications per year

1970–2023

64

Publications

64

Advances in Consumer Research

John F. Sherry, Brian Sternthal · 1992 · 2.9K citations

Consumer Decision Making, Consumer Uncertainty, Consumer Science +6

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

Angela Y. Lee, Punam Anand Keller, Brian Sternthal · Journal of Consumer Research · 2009 · 586 citations

The Persuasive Effect of Source Credibility: Tests of Cognitive Response

Brian Sternthal, Ruby Roy Dholakia, Clark Leavitt · Journal of Consumer Research · 1978 · 521 citations

Fake News, Behavioral Decision Making, Persuasive Technology +21

Gender Differences in the Use of Message Cues and Judgments

Joan Meyers‐Levy, Brian Sternthal · Journal of Marketing Research · 1991 · 474 citations

Gendered Perception, Social Psychology, Perception +20

Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities?

Ruby Roy Dholakia, Brian Sternthal · Journal of Consumer Research · 1977 · 371 citations

Behavioral Decision Making, Persuasive Technology, Social Marketing +17

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