Brian Sternthal - Concepedia

Author

Brian Sternthal

Northwestern University ORCID

Also Known As

BRIAN STERNTHAL, Brian Sternthal

Publications

12.5K

Citations

H-Index

150

Concepts

All Affiliations

Northwestern University Kellogg's (Canada)University of Chicago Columbia University

About

Brian Sternthal is an author at Northwestern University specializing in management, consumer research, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	9	9	2K
2	Business	8	8	1.2K
3	Engineering	3	3	220
4	Language Studies	3	3	314
5	Education	1	1	85

Brian Sternthal

Publications

11.9K

Citations

H-Index

Page 1

	Year	Citations
Advances in Consumer Research John F. Sherry, Brian Sternthal Consumer Decision MakingConsumer UncertaintyConsumer ScienceConsumer StudyManagement	1992	2.9K
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness Angela Y. Lee, Punam Anand Keller, Brian Sternthal Journal of Consumer Research	2009	586
The Persuasive Effect of Source Credibility: Tests of Cognitive Response Brian Sternthal, Ruby Roy Dholakia, Clark Leavitt Journal of Consumer Research Fake NewsBehavioral Decision MakingPersuasive TechnologyConsumer ResearchSocial Influence	1978	521
Gender Differences in the Use of Message Cues and Judgments Joan Meyers‐Levy, Brian Sternthal Journal of Marketing Research Gendered PerceptionSocial PsychologyPerceptionCommunicationMessage Cues	1991	474
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities? Ruby Roy Dholakia, Brian Sternthal Journal of Consumer Research Behavioral Decision MakingPersuasive TechnologySocial MarketingConsumer ResearchHealth Politics	1977	371
Impact of Deals and Deal Retraction on Brand Switching Joe A. Dodson, Alice M. Tybout, Brian Sternthal Journal of Marketing Research Customer SatisfactionDigital MarketingBrand StrategyConsumer ResearchDeal Retraction	1978	370
The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments Durairaj Maheswaran, Brian Sternthal Journal of Consumer Research	1990	368
Age Differences in Information Processing: A Perspective on the Aged Consumer Lynn W. Phillips, Brian Sternthal Journal of Marketing Research Elderly IndividualsAgingInformation ProcessingConsumer ResearchSocial Influence	1977	313
Detecting and Explaining Vividness Effects in Attitudinal Judgments Jolita Kisielius, Brian Sternthal Journal of Marketing Research Behavioral Decision MakingPersuasive TechnologyConsumer ResearchPsycholinguisticsCognition	1984	311
Gender Differences in the Use of Message Cues and Judgments Joan Meyers‐Levy, Brian Sternthal Journal of Marketing Research Gendered PerceptionBehavioral Decision MakingSocial PsychologyPerceptionCommunication	1991	300

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