Statistics
Publications
11
Citations
2.8K
H-Index
11
Active since
1970
Affiliations
The Ohio State University(Current)
Clark Leavitt is an author at The Ohio State University specializing in advertising, marketing, and advertising psychology.
Publications per year
1970–1992
11
11
Audience Involvement in Advertising: Four Levels
Anthony G. Greenwald, Clark Leavitt · Journal of Consumer Research · 1984 · 1K citations
Business, Marketing, Psychology +17
Innovative Behavior and Communication
Clark Leavitt, Thomas S. Robertson · Journal of Marketing · 1972 · 607 citations
A Reaction Profile For TV Commercials
William D. Wells, Clark Leavitt, Maureen McConville · Journal of Advertising Research · 1971 · 175 citations
Development of a Scale For Innovativeness
Clark Leavitt, John Walton · ACR North American Advances · 1975 · 148 citations
1–5 of 11