The Persuasive Effect of Source Credibility: Tests of Cognitive Response

Abstract

Journal Article The Persuasive Effect of Source Credibility: Tests of Cognitive Response Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Ruby Dholakia, Ruby Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Clark Leavitt Clark Leavitt Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 4, March 1978, Pages 252–260, https://doi.org/10.1086/208704 Published: 01 March 1978 Article history Received: 01 February 1977 Revision received: 01 September 1977 Published: 01 March 1978