Concepedia

Thomas S. Robertson

TS

Statistics

Publications

70

Citations

9.2K

H-Index

45

Active since

1967

Affiliations

University of Pennsylvania(Current)

London Business School

Thomas S. Robertson is an author at University of Pennsylvania specializing in marketing, business, and marketing management.

Publications per year

1967–2020

70

Publications

70

Technology Diffusion: An Empirical Test of Competitive Effects

Hubert Gatignon, Thomas S. Robertson · Journal of Marketing · 1989 · 637 citations

Management, Marketing, Marketing Management +17

Innovative Behavior and Communication

Clark Leavitt, Thomas S. Robertson · Journal of Marketing · 1972 · 607 citations

Management, Innovation Management, Innovation +2

Competitive Effects on Technology Diffusion

Thomas S. Robertson, Hubert Gatignon · Journal of Marketing · 1986 · 547 citations

Management, Innovation Management, Technology Management +17

The Process of Innovation and the Diffusion of Innovation

Thomas S. Robertson · Journal of Marketing · 1967 · 435 citations

Management, Marketing, Marketing Management +12

Technology development mode: a transaction cost conceptualization

Thomas S. Robertson, Hubert Gatignon · Strategic Management Journal · 1998 · 416 citations

Management, Strategy, Technology Management +15

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