Concepedia

Thomas S. Robertson

TS

Statistics

Publications

12

Citations

1.1K

H-Index

11

Active since

1967

Affiliations

University of California, Los Angeles(Current)

Royal Adelaide Hospital

The University of Adelaide

Thomas S. Robertson is an author at University of California, Los Angeles specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessEngineeringData ManagementConsumer ResearchInnovationStatisticsTechnologyFormal Methods

Publications per year

1967–2020

12

Publications

12

The Process of Innovation and the Diffusion of Innovation

Thomas S. Robertson · Journal of Marketing · 1967 · 430 citations

Innovation Evaluation, Innovation Adoption, Innovation Management +21

The Process of Innovation and the Diffusion of Innovation

Thomas S. Robertson · Journal of Marketing · 1967 · 198 citations

Incumbent defense strategies against new product entry

Hubert Gatignon, Thomas S. Robertson, Adam J. Fein · International Journal of Research in Marketing · 1997 · 102 citations

Barrier To Entry, Incumbent Defense Strategies, Management +7

Requirements for Digital Preservation Systems

David I. Rosenthal, Thomas S. Robertson, Tom Lipkis et al. · D-Lib Magazine · 2005 · 92 citations · Full text

Software Maintenance, Engineering, Software Engineering +18

Prediction of Consumer Innovators: Application of Multiple Discriminant Analysis

Thomas S. Robertson, James N. Kennedy · Journal of Marketing Research · 1968 · 87 citations

Marketing Analytics, Consumer-driven Product Development, Economics +15

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