Concepedia

Punam Anand Keller

PA

Statistics

Publications

33

Citations

4.4K

H-Index

24

Active since

1994

Affiliations

Dartmouth College(Current)

Brigham and Women's Hospital

Harvard University

Dartmouth Hospital

New York University

Punam Anand Keller is an author at Dartmouth College specializing in behavioral sciences, psychology, and behavioral decision making.

Top concepts

Behavioral SciencePsychologyPublic HealthBehavioral Decision MakingMarketingManagementSocial SciencesConsumer ResearchPersuasionHealth Behavior

Publications per year

1994–2024

33

Publications

33

Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness

Angela Y. Lee, Punam Anand Keller, Brian Sternthal · Journal of Consumer Research · 2009 · 586 citations

When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior

Lauren Block, Punam Anand Keller · Journal of Marketing Research · 1995 · 502 citations

Social Psychology, Behavioral Aspect, Health Psychology +24

Designing Effective Health Communications: A Meta-Analysis

Punam Anand Keller, Donald R. Lehmann · Journal of Public Policy & Marketing · 2008 · 326 citations

Persuasive Technology, Social Marketing, Communication +18

Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration

Punam Anand Keller, Lauren Block · Journal of Consumer Research · 1996 · 316 citations

Vividness Effects: A Resource‐Matching Perspective

Punam Anand Keller, Lauren Block · Journal of Consumer Research · 1997 · 300 citations

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