Concepedia
Statistics
Publications
34
Citations
4.5K
H-Index
24
Active since
1994
Affiliations
Dartmouth College(Current)
Brigham and Women's Hospital
Harvard University
Dartmouth Hospital
New York University
Punam Anand Keller is an author at Dartmouth College specializing in social sciences, health communication, and psychology.
Publications per year
1994–2024
Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
Angela Y. Lee, Punam Anand Keller, Brian Sternthal · Journal of Consumer Research · 2009 · 604 citations
Social Sciences, Marketing, Psychology +11
When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
Lauren Block, Punam Anand Keller · Journal of Marketing Research · 1995 · 503 citations
Social Sciences, Psychology, Social Psychology +9
Designing Effective Health Communications: A Meta-Analysis
Punam Anand Keller, Donald R. Lehmann · Journal of Public Policy & Marketing · 2008 · 332 citations
Social Sciences, Communication, Health Behavior +11
Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration
Punam Anand Keller, Lauren Block · Journal of Consumer Research · 1996 · 317 citations
Social Sciences, Communication, Psychology +17
Vividness Effects: A Resource‐Matching Perspective
Punam Anand Keller, Lauren Block · Journal of Consumer Research · 1997 · 304 citations
Social Sciences, Behavioral Sciences, Psychology +7
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