Concepedia

Richard W. Pollay

RW

Statistics

Publications

58

Citations

6.3K

H-Index

33

Active since

1968

Affiliations

University of British Columbia(Current)

Library and Archives Canada

Richard W. Pollay is an author at University of British Columbia specializing in advertising, marketing, and business.

Publications per year

1968–2014

58

Publications

58

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay · Journal of Marketing · 1986 · 660 citations

, , +17

Gender Advertisements

Richard W. Pollay, Erving Goffman · Journal of Marketing Research · 1978 · 655 citations

Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

Richard W. Pollay, Banwari Mittal · Journal of Marketing · 1993 · 551 citations

, , +17

The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

Richard W. Pollay · Journal of Marketing · 1986 · 426 citations

, , +17

Images of Ourselves: The Good Life in Twentieth Century Advertising

Russell W. Belk, Richard W. Pollay · Journal of Consumer Research · 1985 · 377 citations

, , +15

1–5 of 58