Clifford J. Shultz

Who are organic food consumers? A compilation and review of why people purchase organic food

Renée Shaw Hughner, Pierre McDonagh, Andrea Prothero et al. · Journal of Consumer Behaviour · 2007 · 1.7K citations

Agriculture, Food Science, Marketing +15

From segmentation to fragmentation

A. Fuat Fırat, Clifford J. Shultz · European Journal of Marketing · 1997 · 361 citations

Business, Marketing, Marketing Management +10

Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Clifford J. Shultz, Morris B. Holbrook · Journal of Public Policy & Marketing · 1999 · 238 citations · Full text

Business, Environmental Management, Marketing +12

The effects of counterfeiting on consumer search

James W. Gentry, Sanjay Putrevu, Clifford J. Shultz · Journal of Consumer Behaviour · 2006 · 230 citations

Business, Marketing, Marketing Management +10

Sustainability as Megatrend

John D. Mittelstaedt, Clifford J. Shultz, William E. Kilbourne et al. · Journal of Macromarketing · 2014 · 221 citations

Business, Marketing, Sustainability Management +7