Pierre McDonagh - Concepedia

Author

Pierre McDonagh

Dublin City University ORCID

Also Known As

McDonagh, P., McDonagh, Pierre, P. McDonagh, P.F. McDonagh, Pierre McDonagh, Pierre Mcdonagh

109

Publications

4.9K

Citations

H-Index

177

Concepts

All Affiliations

Dublin City University University of Bath University College Dublin University of Wales University of Stirling

About

Pierre McDonagh is an author at Dublin City University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	1.4K
2	Arts	11	11	298
3	Engineering	7	7	710
4	Education	6	6	642
5	Health Sciences	3	3	1.9K

Pierre McDonagh

Publications

4.7K

Citations

H-Index

Page 1

	Year	Citations
Who are organic food consumers? A compilation and review of why people purchase organic food Renée Shaw Hughner, Pierre McDonagh, Andrea Prothero, Journal of Consumer Behaviour NutritionSustainable Food SystemAgricultural EconomicsConsumer ResearchFood Choice	2007	1.7K
Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm William E. Kilbourne, Pierre McDonagh, Andrea Prothero Journal of Macromarketing Sustainable ConsumptionEngineeringEconomic BenefitsSustainable DevelopmentConsumer Research	1997	519
Sustainability marketing research: past, present and future Pierre McDonagh, Andrea Prothero Journal of Marketing Management	2014	373
Sustainable fashion: current and future research directions Amira Mukendi, Iain Davies, Sarah Glozer, European Journal of Marketing Brand StrategyEducationSustainable DesignSf FutureManagement	2020	291
Is Green the New Black? Reflections on a Green Commodity Discourse Andrea Prothero, Pierre McDonagh, Susan Dobscha Journal of Macromarketing Critical Race TheorySustainable ConsumptionGreen MarketingSustainable DevelopmentEducation	2010	194
The European consumers’ understanding and perceptions of the “organic” food regime Bernt Aarset, Suzanna Beckmann, José Enrique Bigné Alcañiz, British Food Journal Novel FoodAgricultural EconomicsFood ChoiceFood MarketingFood Delivery Systems	2004	192
Consumer roles in brand culture and value co-creation in virtual communities Jason C. Healy, Pierre McDonagh Journal of Business Research MarketingCustomer SatisfactionCultureConsumer CultureDigital Marketing	2012	164
Hidden Mountain Edd de Coverly, Pierre McDonagh, Lisa O’Malley, Journal of Macromarketing Marketing TacticsConsumer Decision MakingConsumer CultureThrowaway CultureManagement	2008	101
<i>Titanic</i>: Consuming the Myths and Meanings of an Ambiguous Brand Stephen Brown, Pierre McDonagh, Clifford J. Shultz Journal of Consumer Research	2013	96
Towards a theory of Sustainable Communication in Risk Society: Relating issues of sustainability to marketing communications Pierre McDonagh Journal of Marketing Management Green MarketingSustainable DevelopmentSocial MarketingCommunicationEnvironmental Ethics	1998	83

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