Concepedia

Pierre McDonagh

PM

41

Publications

4.7K

Citations

26

H-Index

1992

Active since

Affiliations

Dublin City University(Current)

University of Bath

University College Dublin

University of Wales

University of Stirling

Pierre McDonagh is an author at Dublin City University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer CultureBusinessArtsConsumer BehaviorCultureSustainabilityBranding

Publications per year

1992–2023

41

Publications

41

Who are organic food consumers? A compilation and review of why people purchase organic food

Renée Shaw Hughner, Pierre McDonagh, Andrea Prothero et al. · Journal of Consumer Behaviour · 2007 · 1.7K citations

Nutrition, Sustainable Food System, Agricultural Economics +17

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

William E. Kilbourne, Pierre McDonagh, Andrea Prothero · Journal of Macromarketing · 1997 · 519 citations

Sustainable Consumption, Engineering, Economic Benefits +17

Sustainability marketing research: past, present and future

Pierre McDonagh, Andrea Prothero · Journal of Marketing Management · 2014 · 373 citations

Sustainable fashion: current and future research directions

Amira Mukendi, Iain Davies, Sarah Glozer et al. · European Journal of Marketing · 2020 · 291 citations

Brand Strategy, Education, Sustainable Design +23

Is Green the New Black? Reflections on a Green Commodity Discourse

Andrea Prothero, Pierre McDonagh, Susan Dobscha · Journal of Macromarketing · 2010 · 194 citations

Critical Race Theory, Sustainable Consumption, Green Marketing +18

Rows per page

1–5 of 41