Concepedia
Statistics
Publications
43
Citations
5.5K
H-Index
31
Active since
1974
Affiliations
Clemson University(Current)
Sam Houston State University
William E. Kilbourne is an author at Clemson University specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchBusinessSustainable DevelopmentEngineeringConsumer BehaviorSustainabilityCultureEconomics
Publications per year
1974–2019
How materialism affects environmental beliefs, concern, and environmentally responsible behavior
William E. Kilbourne, Gregory M. Pickett · Journal of Business Research · 2007 · 794 citations
Behavioral Sciences, Engineering, Environmental Behavior +8
Sustainable Consumption: Opportunities for Consumer Research and Public Policy
Andrea Prothero, Susan Dobscha, William E. Kilbourne et al. · Journal of Public Policy & Marketing · 2011 · 724 citations
Public Policy, Sustainable Consumption, Green Marketing +15
Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
William E. Kilbourne, Pierre McDonagh, Andrea Prothero · Journal of Macromarketing · 1997 · 519 citations
Sustainable Consumption, Engineering, Economic Benefits +17
The role of the dominant social paradigm in environmental attitudes: a multinational examination
William E. Kilbourne, Suzanne C. Beckmann, Eva Thelen · Journal of Business Research · 2002 · 338 citations
Culture, Engineering, Environmental Knowledge +9
Review and Critical Assessment of Research on Marketing and the Environment
William E. Kilbourne, Suzanne C. Beckmann · Journal of Marketing Management · 1998 · 315 citations
Macro Issues, Green Marketing, Sustainable Marketing +10
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