Concepedia

Andrea Prothero

AP

46

Publications

6.3K

Citations

27

H-Index

1990

Active since

Affiliations

University College Dublin(Current)

Dublin City University

University of Stirling

University of Bath

Bentley University

Andrea Prothero is an author at University College Dublin specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSustainable DevelopmentBusinessSustainabilityConsumer CultureEngineeringGreen MarketingSustainable Marketing

Publications per year

1990–2023

46

Publications

46

Who are organic food consumers? A compilation and review of why people purchase organic food

Renée Shaw Hughner, Pierre McDonagh, Andrea Prothero et al. · Journal of Consumer Behaviour · 2007 · 1.7K citations

Nutrition, Sustainable Food System, Agricultural Economics +17

Sustainable Consumption: Opportunities for Consumer Research and Public Policy

Andrea Prothero, Susan Dobscha, William E. Kilbourne et al. · Journal of Public Policy & Marketing · 2011 · 724 citations

Public Policy, Sustainable Consumption, Green Marketing +15

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

William E. Kilbourne, Pierre McDonagh, Andrea Prothero · Journal of Macromarketing · 1997 · 519 citations

Sustainable Consumption, Engineering, Economic Benefits +17

Green Consumption

John Connolly, Andrea Prothero · Journal of Consumer Culture · 2008 · 425 citations

Public Policy, Sustainable Consumption, Green Marketing +15

Sustainability marketing research: past, present and future

Pierre McDonagh, Andrea Prothero · Journal of Marketing Management · 2014 · 373 citations

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