Andrea Prothero - Concepedia

Author

Andrea Prothero

University College Dublin ORCID

Also Known As

ANDREA PROTHERO, Andrea Prothero, Andrea. Prothero, Prothero, Andrea

105

Publications

6.5K

Citations

H-Index

180

Concepts

All Affiliations

University College Dublin Dublin City University University of Stirling University of Bath Bentley University

About

Andrea Prothero is an author at University College Dublin specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	11	12	1.3K
2	Engineering	11	11	2K
3	Education	7	7	439
4	Arts	6	6	302
5	Health Sciences	5	5	2K

Andrea Prothero

Publications

6.3K

Citations

H-Index

Page 1

	Year	Citations
Who are organic food consumers? A compilation and review of why people purchase organic food Renée Shaw Hughner, Pierre McDonagh, Andrea Prothero, Journal of Consumer Behaviour NutritionSustainable Food SystemAgricultural EconomicsConsumer ResearchFood Choice	2007	1.7K
Sustainable Consumption: Opportunities for Consumer Research and Public Policy Andrea Prothero, Susan Dobscha, William E. Kilbourne, Journal of Public Policy & Marketing Public PolicySustainable ConsumptionGreen MarketingConsumer CultureInterdisciplinary Topic	2011	724
Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm William E. Kilbourne, Pierre McDonagh, Andrea Prothero Journal of Macromarketing Sustainable ConsumptionEngineeringEconomic BenefitsSustainable DevelopmentConsumer Research	1997	519
Green Consumption John Connolly, Andrea Prothero Journal of Consumer Culture Public PolicySustainable ConsumptionGreen MarketingSustainable DevelopmentManagement	2008	425
Sustainability marketing research: past, present and future Pierre McDonagh, Andrea Prothero Journal of Marketing Management	2014	373
Sustainable consumption: consumption, consumers and the commodity discourse John Connolly, Andrea Prothero Consumption Markets & Culture Sustainable ConsumptionGreen MarketingEngineeringSustainable DevelopmentConsumer Research	2003	288
Is Green the New Black? Reflections on a Green Commodity Discourse Andrea Prothero, Pierre McDonagh, Susan Dobscha Journal of Macromarketing Critical Race TheorySustainable ConsumptionGreen MarketingSustainable DevelopmentEducation	2010	194
The European consumers’ understanding and perceptions of the “organic” food regime Bernt Aarset, Suzanna Beckmann, José Enrique Bigné Alcañiz, British Food Journal Novel FoodAgricultural EconomicsFood ChoiceFood MarketingFood Delivery Systems	2004	192
Green consumerism and the societal marketing concept: Marketing strategies for the 1990's Andrea Prothero Journal of Marketing Management Public PolicyGreen MarketingMarketing DepartmentSustainable MarketingConsumer Research	1990	183
Greening Capitalism: Opportunities for a Green Commodity Andrea Prothero, James Fitchett Journal of Macromarketing Naive Ecological RomanticismGreen MarketingEngineeringSustainable DevelopmentEnvironmental Economics	2000	162

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