26
Publications
1.7K
Citations
24
H-Index
1992
Active since
John D. Mittelstaedt is an author at Clemson University specializing in marketing, business, and management.
Top concepts
MarketingBusinessManagementConsumer ResearchEconomicsConsumer BehaviorAdvertisingGlobalizationBehavioral EconomicsInteractive Marketing
Publications per year
1992–2018
26
26
John D. Mittelstaedt, Clifford J. Shultz, William E. Kilbourne et al. · Journal of Macromarketing · 2014 · 214 citations
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