Concepedia

Sanjay Putrevu

SP

Statistics

Publications

32

Citations

2.9K

H-Index

25

Active since

1993

Affiliations

University at Albany, State University of New York(Current)

University at Buffalo, State University of New York

Bryant University

Albany State University

Mercer University

Sanjay Putrevu is an author at University at Albany, State University of New York specializing in marketing, business, and consumer behavior.

Publications per year

1993–2023

32

Publications

32

Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions

Sanjay Putrevu, Kenneth R. Lord · Journal of Advertising · 1994 · 628 citations

Business, Marketing, Marketing Management +16

The effects of counterfeiting on consumer search

James W. Gentry, Sanjay Putrevu, Clifford J. Shultz · Journal of Consumer Behaviour · 2006 · 230 citations

Business, Marketing, Marketing Management +10

How Now Ralph Lauren? the Separation of Brand and Product in a Counterfeit Culture

James W. Gentry, Sanjay Putrevu, Clifford J. Shultz et al. · ACR North American Advances · 2001 · 209 citations

Business, Marketing, Marketing Management +11

A model of search behavior with an application to grocery shopping

Sanjay Putrevu, Brian T. Ratchford · Journal of Retailing · 1997 · 206 citations

Business, Marketing, Retail Management +12

COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements

Sanjay Putrevu · Journal of Advertising · 2004 · 179 citations

Business, Marketing, Psychology +17

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