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Mohammad H. Forouzanfar, Ashkan Afshin, Lily Alexander et al. · The Lancet · 2016 · 7.8K citations · Full text
Developing Buyer-Seller Relationships
F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Shankar Ganesan · Journal of Marketing · 1994 · 5.9K citations
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