Concepedia

Diana Storm

DS

Statistics

Publications

6

Citations

972

H-Index

6

Active since

2001

Affiliations

Northwestern University(Current)

Kellogg's (Canada)

Diana Storm is an author at Northwestern University specializing in marketing, management, and performance studies.

Top concepts

MarketingManagementFashionBusinessConsumer ResearchPerformance StudiesEnvironmental PsychologyArtsCultureTheatre

Publications per year

2001–2004

6

Publications

6

Themed flagship brand stores in the new millennium

Robert V. Kozinets, John F. Sherry, Benét DeBerry‐Spence et al. · Journal of Retailing · 2002 · 396 citations

New Millennium, Fashion, Brand Strategy +8

Ludic Agency and Retail Spectacle

Robert V. Kozinets, John F. Sherry, Diana Storm et al. · Journal of Consumer Research · 2004 · 342 citations

Nutrition, Consumer Research, Population Health Sciences +17

Being in the Zone

John F. Sherry, Robert V. Kozinets, Diana Storm et al. · Journal of Contemporary Ethnography · 2001 · 142 citations

Entertainment Marketing, Environmental Psychology, Consumer Research +20

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

John F. Sherry, Robert V. Kozinets, Adam Duhachek et al. · Journal of Consumer Psychology · 2004 · 42 citations

Gendered Behavior in a Male Preserve: Role Playing at <i>ESPN Zone Chicago</i>

John F. Sherry, Robert V. Kozinets, Adam Duhachek et al. · Journal of Consumer Psychology · 2004 · 40 citations

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